The Courage to be Authentic
Inspiration & Wisdom
By Annalisa KingNovember 29, 2011
I have done a couple speaking events for WXN, and one of the themes I often mention is that of authenticity. This always gets a great response, so I figured, what better topic for my first WXN guest blog post!
People always ask "how do I be authentic?" Well, it is kind of like being pregnant. You just are. It is also like being pregnant because sometimes it takes time to "show."
Take brands for example. There are some fantastic insights and info on the Authentic Brand Index from Australia such as Google and IKEA. These brands are synonymous with authenticity. They ooze it in their company VALUES, live it in their POLICIES, and then SHOW it to the world. They just are. But deliberately so. Very deliberately so.
Here at home, The Bay is currently pushing its authenticity by revitalizing its heritage brand look.
The key is having the courage to allow authenticity to unfold in a public forum, and to do that, vulnerability is an inevitable outcome. That vulnerability can be tough for companies and individuals, as you have now opened yourself to criticism, imperfection, self doubt. It can be extremely scary for women in the workplace (OMG someone may not like me....gasp), but quite frankly, it is a scary place for anyone.
But it is the absolute key. We don't live in Stepford people! (Thank goodness, how boring).
So take a deep breath, and be YOU. You are fabulous! Let everyone see how amazing you are! Make the call, and then live it. For real.
It is okay to be imperfect. In fact, it is our collective talents and imperfections that create the most gorgeous patchwork quilt of a world. Don't be afraid.
Top 100 Award Winner Annalisa King is WXN's current Guest Blogger. Check back for more posts from her later this week.
Title: Senior Vice President and Chief Financial Officer
Organization: Best Buy Canada Ltd.
As Senior Vice President and Chief Financial Officer of Best Buy Canada Ltd., Annalisa leads the company’s finance and accounting departments and also carries responsibility for overseeing the Information Technology, Legal and Real Estate functions. An integral part of the development of Best Buy Canada’s strategic growth plans, she provides analysis of and sound guidance around the achievement of the company’s vision and goals.
Annalisa also sits on the Board of Directors of Saputo Foods, Canada’s largest dairy processor, where her multi- disciplined background enables her to provide sound counsel and governance.
Always on the go, Annalisa King is one of Canada’s most respected senior business executives. She was inducted into The Women’s Executive Network’s Canada’s Most Powerful Women: Top 100 Hall of Fame™ in 2010. Her dedication to leadership has earned her a reputation as a dynamic business thought-leader in the areas of corporate finance and business transformation.
Prior to joining Best Buy Canada Ltd., Annalisa was the Senior Vice President of Business Transformation for Maple Leaf Foods in Toronto. She has also held senior positions, primarily in finance throughout her career at consumer packaged goods companies, Kraft and Pillsbury Canada.
At the office, Annalisa leads Best Buy Canada’s women’s leadership network; dedicated to helping female leaders accelerate their careers and growing market share among women consumers. Outside of the office, she can be found outdoors, be it scuba diving, playing tennis or travelling with her husband.