Kathy Sendall's Top 10- What's Yours?
Inspiration & Wisdom
By Women's Executive NetworkMay 9, 2013
Recently at a WXN Breakfast in Calgary, 2007 WXN Top 100 Hall of Fame inductee and Corporate Director Kathleen Sendall was interviewed by WXN founder, Pamela Jeffery as they delved into a variety of questions. We think Kathy’s ‘Top 10’ list makes pretty good sense and is also a great conversation starter. Here are Kathy’s ‘Top 10’:
1. Never give up the search for the perfect mascara.
2. Never lose your sense of humour and ability to laugh, especially at yourself.
3. Listen - learn to keep your mouth shut and control your temper.
How valuable are values in the workplace?
Inspiration & Wisdom
By Mia PearsonJuly 9, 2012
Whether intentionally set or not, company values play a significant role in defining an organization’s culture and expectations in terms of employee behaviour. Without them, actions appear random and ambiguous, with no consistency in message and long term direction for the company.
But when values such as integrity, empowerment, entrepreneurship, accountability, teamwork and many others are truly integrated into a company’s culture and well communicated across the entire organization, motivation is high.
Tags: wxn newsletter
Guest Blog: Put Your Best Face Forward
By Mia PearsonJanuary 30, 2012
These days, more and more business connections occur online through social sites like LinkedIn, Twitter and Facebook. Â And the common thread among all of these sites is the picture that inevitably acts as everyone’s first impression of you. Your photo is so important, and yet it is something most people overlook.
One of the best investments you can make when building your personal brand is to schedule a professional photo shoot and ensure you have pictures that represent who you are and what you want to portray. And that doesn’t mean a boring head shot.Â Have fun. Be creative.
Guest Blog: How to be CEO of Your Career
By Mia PearsonJanuary 23, 2012
Managing your personal brand should be one of the most important things you do as a business professional, and yet it is something most of us neglect. We should take control of our personal brand the same way a company puts a lot of thought and strategy into the positioning of its products and services. I call it Me Inc. As CEO of our careers, it is our job to be clear on what we stand for and how we want to be perceived by others.
Title: Co-Founder and CEO
Organization: North Strategic
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the worldâ€™s most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industryâ€™s best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATAâ€™s board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She writes a weekly column for the Globe and Mail on social and earned media. In 2010, she was a winner of Canadaâ€™s Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.